Mass Email Services

Which bulk email tool is right for me?

Notre Dame faculty, staff, and students can take advantage of several bulk email services. The best choice for you will depend on your specific needs and preferences. 

Does your audience include external Alumni or Donors?

In order to ensure you have the most up-to-date information and to make sure we coordinate your communications with the ones we send our alumni and donor community each week, please fill out the Broadcast Email Request form.

Do you require professional design and presentation across multiple devices?

emma

(Recommended)

Emma is the preferred email marketing platform.

Key Features:

  • Professional design capabilities
  • Your message looks great on all mobile devices and computers
  • You can personalize your messages with dynamic content ("Dear Julie,")
  • You can schedule emails ahead of time and send whenever you like
  • You can create sending rules to automatically send emails as a response to a form or on specific dates, like birthdays or anniversaries
  • You can test 3 subject lines and the majority of recipients will get the best one
  • You receive analytics including who read your message and what links they clicked
  • Special University pricing

Notes:

  • Emma has a monthly subscription cost that varies depending on the size of your recipient list. Typical newsletters are about $24/month. Emma pricing
  • Emails from any email marketing service (including Emma) usually go to the "Promotions" tab in Gmail.

Other Options

mailchimp

MailChimp is a marketing email platform.

Key Features:

  • Professional design capabilities
  • Your message looks great on all mobile devices and computers
  • You can personalize your messages with dynamic content (“Dear Julie,”)
  • You can schedule emails ahead of time and send whenever you like
  • You can create sending rules to automatically send emails as a response to a form or on specific dates, like birthdays or anniversaries
  • You receive analytics including who read your message and what links they clicked
  • ATOM/RSS integration

Notes:

  • MailChimp has a free option for low-volume senders that requires you have MailChimp’s logo on the email.  MailChimp Pricing
  • Emails from any email marketing service (including MailChimp) usually go to the “Promotions” tab in gmail.

Are analytics like “open” and “click through rates” required?

emma

(Recommended)

Emma is the preferred email marketing platform.

Key Features:

  • Professional design capabilities
  • Your message looks great on all mobile devices and computers
  • You can personalize your messages with dynamic content ("Dear Julie,")
  • You can schedule emails ahead of time and send whenever you like
  • You can create sending rules to automatically send emails as a response to a form or on specific dates, like birthdays or anniversaries
  • You can test 3 subject lines and the majority of recipients will get the best one
  • You receive analytics including who read your message and what links they clicked
  • Special University pricing

Notes:

  • Emma has a monthly subscription cost that varies depending on the size of your recipient list. Typical newsletters are about $24/month. Emma pricing
  • Emails from any email marketing service (including Emma) usually go to the "Promotions" tab in Gmail.

Other Options

mailchimp

MailChimp is a marketing email platform.

Key Features:

  • Professional design capabilities
  • Your message looks great on all mobile devices and computers
  • You can personalize your messages with dynamic content (“Dear Julie,”)
  • You can schedule emails ahead of time and send whenever you like
  • You can create sending rules to automatically send emails as a response to a form or on specific dates, like birthdays or anniversaries
  • You receive analytics including who read your message and what links they clicked
  • ATOM/RSS integration

Notes:

  • MailChimp has a free option for low-volume senders that requires you have MailChimp’s logo on the email.  MailChimp Pricing
  • Emails from any email marketing service (including MailChimp) usually go to the “Promotions” tab in gmail.

 

YAMM

Yet Another Mail Merge (YAMM) lets you send an email from your gmail account and include dynamic content from a Google Sheet. The premium account features are free for University of Notre Dame email accounts.

Key Features:

  • You can personalize your messages with dynamic content (“Dear Julie,”)
  • Receive or send email notifications from Google Forms with the content you want from the Google Sheet.
  • Track email open rates
  • Include images in your email
  • Import contacts from a contact group into Google Sheets

Notes:

  • You are limited to 1,500 email recipients per day per mailing account.
  • You must leave the template for the mail merge in your “Drafts” label in Gmail.
  • Training classes are available at least twice a semester.  Search Endeavor for availability.

For support or more information, please click here.

Is personalization or customization to each recipient important?

YAMM

(Recommended)

Yet Another Mail Merge (YAMM) lets you send an email from your gmail account and include dynamic content from a Google Sheet. The premium account features are free for University of Notre Dame email accounts.

Key Features:

  • You can personalize your messages with dynamic content (“Dear Julie,”)
  • Receive or send email notifications from Google Forms with the content you want from the Google Sheet.
  • Track email open rates
  • Include images in your email
  • Import contacts from a contact group into Google Sheets

Notes:

  • You are limited to 1,500 email recipients per day per mailing account.
  • You must leave the template for the mail merge in your “Drafts” label in Gmail.
  • Training classes are available at least twice a semester.  Search Endeavor for availability.

For support or more information, please click here.

Other Options

emma

Emma is the preferred email marketing platform.

Key Features:

  • Professional design capabilities
  • Your message looks great on all mobile devices and computers
  • You can personalize your messages with dynamic content ("Dear Julie,")
  • You can schedule emails ahead of time and send whenever you like
  • You can create sending rules to automatically send emails as a response to a form or on specific dates, like birthdays or anniversaries
  • You can test 3 subject lines and the majority of recipients will get the best one
  • You receive analytics including who read your message and what links they clicked
  • Special University pricing

Notes:

  • Emma has a monthly subscription cost that varies depending on the size of your recipient list. Typical newsletters are about $24/month. Emma pricing
  • Emails from any email marketing service (including Emma) usually go to the "Promotions" tab in Gmail.

mailchimp

MailChimp is a marketing email platform.

Key Features:

  • Professional design capabilities
  • Your message looks great on all mobile devices and computers
  • You can personalize your messages with dynamic content (“Dear Julie,”)
  • You can schedule emails ahead of time and send whenever you like
  • You can create sending rules to automatically send emails as a response to a form or on specific dates, like birthdays or anniversaries
  • You receive analytics including who read your message and what links they clicked
  • ATOM/RSS integration

Notes:

  • MailChimp has a free option for low-volume senders that requires you have MailChimp’s logo on the email.  MailChimp Pricing
  • Emails from any email marketing service (including MailChimp) usually go to the “Promotions” tab in gmail.

Do you want to manually manage your recipient list?

Google Groups

Groups is a LISTSERV email delivery system that integrates with Google Calendar and Drive.

Manage your Google Groups at groups.google.com

Google Groups email addresses always include “[Google Group Name]-group@nd.edu.”

Key Features:

  • Acts like a LISTSERV for email and has all the usual features
    • deliver messages to the group simply sending a message to the group email
    • controlling list privacy within the group and in the directory
    • moderate messages by role (owners/managers/members/non-members)
    • control who can post
    • control how messages are delivered - each email or in digest
    • by default have a searchable web archive.  Perfect for archiving information when a team has a lot of turnover and much easier than transferring mail
  • Invite a Google Group to an event in Google Calendar and it invites everyone
  • Share a folder or document with a Google Group and everyone has access
  • When people join a Group, they automatically gain access to the meetings in calendar and folders in drive
  • When people leave a Group, they automatically lose access to the meetings in calendar and folders in drive
  • Group management is simpler and more intuitive

To get started, navigate to Google Groups in the apps grid or sign into Gmail and click here.

 

Enterprise Directory Service (EDS) Groups

EDS Groups are centrally managed groups that can determine membership of a Google Group.  All other group settings are managed in Google Groups.  

Manage your EDS groups at eds.nd.edu

Notes:

  • An OIT project is underway to enhance the interface and usability of EDS Groups
  • EDS Groups email addresses always begin with “nd-”

EDS Key Features:

  • EDS groups can manage membership automatically if the criteria can be derived from connected data sources, like Banner.  For example, all staff in a given department can usually be automatically managed.
  • EDS groups have the ability to manually add or delete people to a group in addition to automatic membership.
  • EDS groups can be uses to manage access to other campus IT systems such as Sharepoint.
  • Because group membership is managed outside of Google, any membership change in Google will be overwritten on a regular basis.  This means people cannot unsubscribe from these groups.

Google Groups Key Features:

  • Acts like a LISTSERV for email and has all the usual features
    • deliver messages to the group simply sending a message to the group email
    • controlling list privacy within the group and in the directory,
    • moderate messages by role (owners/managers/members/non-members)
    • control who can post
    • control how messages are delivered - each email or in digest
    • by default have a searchable web archive.  Perfect for archiving information when a team has a lot of turnover and much easier than transferring mail.
  • Invite a group to an event in Google Calendar and it invites everyone
  • Share a folder or document with a Google Group and everyone has access.  
  • When people join a Group, they gain access to the meetings in calendar and folders in drive
  • When people leave a Group, they lose access to the meetings in calendar and folders in drive
  • Group management is simpler and more intuitive.

To get started with EDS Groups, contact the Help Desk: 631-8111 or oithelp@nd.edu

Yes Has feature No Not supported Partial Partially available or supported

 

 


Bulk Email Options

Mass Mailing

Email Marketing

Gmail

Service

Google Groups

Emma or Mailchimp

Yet Another Mail Merge

Simple & Fast

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x

check

Personalization

x

check

check

Customized Design

x

check

x

Analytics
(e.g., Open & Click rates)

x

check

x

Free

check

x

check